TASK
The launch of a new product - easy-cooking ethnic meals.
SOLUTION
Discovering new cultures has become very popular nowadays. But people don’t know a lot of special aspects and that’s why they have some difficulties from time to time. We decided to offer a safe variant to discover new cultures.
MESSAGE
You’d be better off eating Yelli. It’s way easier to start exposure to culture with cuisine.
RESULT
After two years of advertising activity in the Russian market, Yelli overtook Maggi in the Total Soup Ambient category and was ranked fourth in terms of sales and profits.
MY INVOLVEMENT
Concept, script & production
AWARD
Kakadu 2015 – Short List