TASK
To create an HR-campaign for national gas-station to hire filling attendants. At the same time break the major prejudice to defeat that this job is much worse than working inside the building.
SOLUTION
We decided to show the better side of this job. Actually you are the part of crude oil business, money and beautiful girls in pricy cars.
MESSAGE
Petrol, cars, money, gun. WOG is looking for cool petrol-fillers.
RESULT
Молодежь с бОльшим удовольствием стала приходить на данную рабочую позицию.
MY INVOLVEMENT
Concept
