TASK
Create a new idea for annual marketing-forum as a venue for Ukrainian top-managers.
SOLUTION
The fight for a customer is getting tougher and tougher. That’s why this year Ukrainian top-managers told how to think like a customer which was merely displayed in the supporting marketing mix.
The most famous mentors of Ukrainian Marketing Forum were the heroes of advertising campaign: Igor Didok, Natalia Koshevaya, Roman Gavrysh and Andrei Fedorov
MESSAGE
It’s time to think like a customer.
MY INVOLVEMENT
Concept
"Our approach to the forum promotion has always been based on the fact that a creative idea should convey the main subject of the event and the message should stand out of the general visual noise. It’s really good if it can be done as a self-irony. We consider "Mimicry" as a bright idea meeting all these criteria and reminding our audience that Marketing Directors' Forum is an event that should not be missed."
Irina Bondarenko, producer of the Ukrainian Marketing Forum
