TASK
Рассказать о запуске нового отдела в компании Promodo, который будет заниматься Social Media Marketing и наглядно показать его возможности.
SOLUTION
We decided to organize a competition among Kharkiv citizens in social networks and green up the city. Anyone interested could vote for greening up their favourite Kharkiv district on the action’s website.
MESSAGE
Plant a tree.
RESULTS
We’ve gathered 11 656 votes overall. Promodo planted 400 trees . Сегодня такой результат кажется смешным, но в 2012 это была самая масштабная онлайн-активация в Украине.
Помимо этого мы впервые в Украине создали прецедент тесного взаимодействия онлайн и офлайн активности.
MY INVOLVEMENT
Concept & execution.
"It’s perfectly normal when business helps those in need — this is my principal policy as a CEO. In case with planting trees we stepped even further, not only realizing a social project, but also creating a very interesting case from Internet marketing viewpoint."
Alexander Kolb, head of Promodo
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