The launch of a new window manufacturer.
Many companies in the field advertise their technology, contemporary design and innovations. But frankly, they all have no differences or advantages. That’s why the amount of offers and key-messages makes the customer’s choice even harder. Especially, when the vast majority wants the windows that just work.
TEASER: Buying a car? Buying a high-tech? Buying fine arts?
PLEASER: Windows that just work.
Concept & slogan.
We created a unique positioning for new window manufacturer.