TASK
The launch of a new window manufacturer.
SOLUTION
Many companies in the field advertise their technology, contemporary design and innovations. But frankly, they all have no differences or advantages. That’s why the amount of offers and key-messages makes the customer’s choice even harder. Especially, when the vast majority wants the windows that just work.
MESSAGE
TEASER: Buying a car? Buying a high-tech? Buying fine arts?
PLEASER: Windows that just work.
MY INVOLVEMENT
Concept & slogan.
RESULT
We created a unique positioning for new window manufacturer.
