TASK
To promote a special winter offer – buy 5-chamber windows for 3-chamber windows’ price.
SOLUTION
The main objective for the solution is to turn the basic discount campaign into the charity for child orphanages by sharing warm clothes, because there would be no need to put it on at home in winter if the customer got two more chambers in their windows for free.
MESSAGE
Give warm clothes for warm windows.
RESULT
The term of the offer had to be prolongated due to it’s popularity. Furthermore lots of people just brought warm clothes for charity without even asking of the discount proposed.
MY INVOLVEMENT
Concept, slogan & execution.
