TASK
To make advertising agencies CEOs pay attention to the new workshop in advertising and motivate them to organize their employees participation.
SOLUTION
A DM unit in the form of a transcript of records filled in with CEOs’ names, photos and workshop schedule.
RESULT
We recruited the full workshop in a week.
MY INVOLVEMENT
Concept & execution.
AWARDS
• Direct Hit 2011 – Bronze
• Direct Hit 2011 – "The Best Low-budget Campaign"
