TASK
Use standard budget to create DM – souvenirs for Marketing forum Kiev that can motivate Ukrainian top-managers to visit our site and to download our portfolio.
SOLUTION
150 "clockwork-bombs" with the alarm set for 5 hours since the Forum’s start.
MESSAGE
You haven’t got much time left to visit our site and download our portfolio.
RESULT
• 63 Ukrainian top-managers visited our site and downloaded our portfolio.
• 30 top-managers posted about the DM in their social accounts with lots of reposts.
• 5 tender offers during the following two weeks.
MY INVOLVEMENT
Concept & execution.
AWARDS
Direct Hit 2012 – Bronze
