TASK
I have a tough and brutal friend, who is called a dominant male (alpha male). I created a jocular and cool pullover print, which unlike other jocular ones can be worn without shame not only at home, but in everyday life.
SOLUTION
To create a proper print I had to return to the quintessence: the Greek alphabet, the Greek word “ἄλφα” and Phoenician cuneiform. Somewhere at the intersection of ancient knowledge and modern forms, a suitable print has turned out.
MY INVOLVEMENT
Idea & design
RESULT
My friend is happy.
